Inspired by Iva Jewell...

Our Founder


Dionne McCray is the daughter of Iva Jewell, a retired home economics teacher. She is inspired by her mother's and grandmother's style, grace, confidence and beauty are legendary.

Our Story

In 2018 Dionne started Iva Jewell to carry on their legacy and on a mission to make all women more confident, bold and daring. Dionne inherited her mother and grandmothers sense of style and colorfulness and has carried that into her collections. 

Dione McCray CEO of Iva Jewell

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